UX/UI DESIGNER & PROJECT MANAGEMENT

Hello, I am Fred

My background in Graphic/Web Design and Project Management has equipped me in creating eye-catching designs and marrying those with client expectations. With my experience in managing design teams and clients, I have realized that with UX Design, creative solutions can be further enhanced to create a more impactful product by learning about the User’s perspective.

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Fred Poon

Portfolio

Intuitive Baby Tracking App For The Family

Tasked to implement UX strategies to design a baby tracking app for all parents, working in tandem with AI-powered cameras to track baby's safety 24/7 and growth metrics, the outcome was an intuitive IOS app to give all caretakers a peace of mind.

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Intuitive Baby Tracking App For The Family

Even Your Mum and Dad Can Use TraceTogether app Without Fear!

Our aim was to make the app more usable, by showing empathy for our various groups of user, by taking away their pain points, while improving the usability of the app.

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Even Your Mum and Dad Can Use TraceTogether app Without Fear!

My UX Manifesto

Learn from the best

Continuous discovery

Never stop picking up new knowledge, always keep on eye on industry news, the latest technology and tools.

Design for user in mind

Design for user in mind

Understand your clients business goals and its users. What are the pain points users have and how can you solve them, while pushing the company’s business goal.

Learn from the best

Learn from the best

Set a high standard for every project, by getting inspiration from the best in their respective fields. But don't just copy, create your own great story.

Fail to improve

Fail to improve

Experiment and take risks, that's how the best solutions are crafted.

Have solid evidence to back your solution

Have solid evidence to back your solution

A good idea might not be good enough, unless it is backed by some concrete evidence.

Simplicity is the best design

Simplicity is the best design

Keep design simple and inituitive, the best ones are those that you don't even notice.