Hello, I am Fred

My relationship with design started in the mid-80's with a mountain of album covers that constantly bring me endless joy, the typography, the thickness of make-up on Boy George's face, cool photography and so on. I didn't know all that was known as Graphic Design (ohhh you can study that?), it was just mind-blowing to me back then, and they were my best companions!

Well, that's how I got myself into the design industry. 18 years on, I wanted to learn how to solve design issues systematically, by advocating for the users needs while balancing business goals. My background in Graphic/Web Design and Project Management has equipped me in creating eye-catching designs and marrying those with client expectations. With my experience in managing design teams and clients, I have realised that with UX Design, creative solutions can be further enhanced to create a more impactful product by learning about the User’s perspective - in the words of blur "Woo-hoo, when I feel heavy metal ;)"